(photo, video) The color of kings and clairvoyants.

Pantone representatives have nominated the official color of 2018. This will be a saturated, intense violet shade called Ultra Violet, also known as Pantone 18-3838. design. Photo Credit: Pantone We fight with an administration that wants to reverse decades of progress in the field of civil rights, economic justice, greening, etc. . We are confronted with the ugly truths about gender inequality and abuse.

But we are heading even faster towards the future because of strong innovations in biotechnology, artificial intelligence and technology. Photo Credit: Pantone Photo Credit: Pantone Ultra Violet, of all the colors in the spectrum, embodies this situation better, as Pantone explains. These are the elements we need to create a significant future. Invention and imagination are what we are looking for in our personal lives and in the business world, Pantone sets the color of the year 2000. The company sees its selection as a cultural barometer and a visual expression of collective sentiment.

For the year 2016, she chose Rose Quartz and Serenity (aka Baby Pink and Baby Blue) as a commentary on the fluidity movement of the genre. Last year, Pantone selected Greenery color, being a metaphor for .